Push-Pull technology is the first integrated pest and soil fertility management strategy that effectively combines control of both stemborers and striga weed, with concomitant grain yield increases from below 1t/ha to 3t/ha. Due to its multiple benefits, the technology has opened up opportunities for smallholder growth and represents a platform technology around which new income generation and human nutritional components, such as livestock keeping, can be added. The technology is proving critical particularly to the smallholder dairy industry in eastern Africa through provision of quality fodder for livestock thereby supporting an important emerging income alternative for smallholder farmers.